Saks Fifth Avenue Holiday (2025)

For the 2025 holiday season, Saks Fifth Avenue transformed its Manhattan flagship facade into a field of jewels - dozens of monumental, faceted ornaments, including a first-of-its-kind infinity-mirror ornament developed and tested specifically for the show.

The result joined a two-decade legacy of #SaksHoliday moments.

Mission Data

Client: Saks Fifth Avenue / American Christmas

Location: Manhattan, New York City, NY

Role: Production Design by Lunar Telephone Company

With:4Wall Entertainment, AMA Electric Sign Company, Blacklist Pros, JTek Productions

Most used products:Minleon RainMin LEDs, Advatek PixLite Mk3 controllers, Mbox v5 Media Servers, QLab 5 Show Control, GrandMA 3 Lighting Console, Elation Pulse Bar Strobes.

Photography by Elliott Lopes Photography. Videography by Westchester Drone Ops, Elliott Lopes Photography, and Lunar Telephone Company. Video editing by Nicholas Laschkewitsch.