Saks Holiday - Behind The Scenes

Every November, a few hundred thousand people per day stop on Fifth Avenue and look up. Almost none of them see the year of work making the glow happen - the sketches, the engineering, the shop floors, the late nights, the coffee. Here’s a glimpse.

For the Saks Fifth Avenue 2025 holiday show, Lunar Telephone Company served as production designer under the direction of the incredible folks at Saks Fifth Avenue and American Christmas. These three short videos tell that story: how the show was designed, how it was built, and the sixty seconds when it all turned on.

Behind The Scenes
Design Feature

Behind The Scenes
Build Feature

Behind The Scenes
1-minute Edit (Opening Night)

Making something this big look effortless takes a crew that genuinely loves the work. Scroll down to meet some of them.

(L to R) Kevan Loney, Alex Stevens, Chris Werner, Eva Hu

(L to R) Chris Werner and Kent Fristzel

(L to R) Kent Fritzel, Jimmy Mistler, Ashleigh Drew, Kyle Arnold, Jeff Collier, Eva Hu, Carson White, Chris Werner

If you haven’t seen the final results, take a peek!

Curious how a show like this comes together?
Here's the honest planning timeline and a bit more about our services.